Keep your hair hydrated and your color vibrant with L’Oréal Ever Pure Moisture Shampoo. This sulfate-free, vegan formula is enriched with rosemary to gently cleanse, deeply moisturize, and protect color-treated hair without stripping its natural oils.
With 2X more moisture than non-conditioning shampoos, it restores softness, shine, and manageability while preserving hair color for up to 4 weeks. Free from harsh salts, surfactants, parabens, dyes, and mineral oils, this gentle shampoo is ideal for dry, dull, and color-treated hair.
Pair with L’Oréal Ever Pure Moisture Conditioner for best results.
Benefits
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Provides 2X more hydration than regular shampoos
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Protects color for up to 4 weeks
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Enhances softness and luminous shine
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Gentle, sulfate-free, vegan formula
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Safe for all hair types, especially dry & color-treated hair
How to Use
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Apply to wet hair.
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Massage gently into a rich lather.
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Rinse thoroughly.
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Follow with L’Oréal Ever Pure Moisture Conditioner.
Key Ingredients
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Rosemary – nourishes & protects hair
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Sulfate-free cleansing agents – gentle yet effective
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Vitamin E & antioxidants – add shine and protect color










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